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May 04, 2024
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ECON 462 - Seminar in Quantitative Marketing: Time Series Econometrics Unit(s): 4 This course covers quantitative methods in marketing analytics. The course will concentrate on theory and application of time series econometrics to marketing topics such as pricing, promotion, branding and marketing return on investment. The course will make extensive use of advanced time series econometrics methods beginning with the multiple regression model.
Prerequisite(s): 304, 305 and 317. Typically Offered Variable Intermittently Grading: GRD
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