BUS 360 - Introduction to Marketing

Unit(s): 4

Introduction to terminology and basic concepts, including product development; pricing; promotion and distribution of goods, services, and ideas. Emphasis is on consumer orientation and managing the marketing function within an uncertain environment. Marketing information systems and other marketing foundations are applied to the consumer.

Prerequisite(s): completion of all Pre-Business requirements.
Teaching Mode: Course can be taught in Face to Face, Hybrid and Online modes.