BUS 362 - Services Marketing

Unit(s): 4

This course is designed to acquaint the student with the principles of service marketing and their application in a variety of service sectors ranging from banking to hospital services. Services marketing theory and principles will be applied to a firm’s strategic marketing planning and the development of its service operation process within the service industry. Specifically, the course encompasses a) developing a competitive service model, b) managing the customer interface, and c) implementing sustainable service marketing strategies. Course

Grading: GRD
Prerequisite(s): BUS 360 and Junior Standing.
Teaching Mode: Taught in face-to-face, hybrid and online modes.