Mar 28, 2024  
2019-2020 General Catalog 
    
2019-2020 General Catalog [ARCHIVED CATALOG]

Add to Favorites (opens a new window)

BUS 469 - Marketing Management


Unit(s): 4
Advanced study of marketing management, strategy, and decision-making through the use of marketing cases. Requires the integration of marketing concepts and theories from previous marketing course work.

Grading: GRD
Prerequisite(s): BUS 360 and BUS 367.
Teaching Mode: Taught in face-to-face, hybrid and online modes.



Add to Favorites (opens a new window)