BUS 525WA - Wine Business Experience A

Unit(s): 1-3

This course provides an opportunity to gain a winery general manager’s perspective from vine to package. Through winery field trips during harvest and crush, students will get an executive’s view of vineyard operations, wine making and wine maturation. Then, students will develop a brand strategy to execute in BUS 525WB.

Prerequisite(s): the four core M.B.A. courses: BUS 540, BUS 570, BUS 580, and BUS 535.