BUS 560E - Strategic Marketing

Unit(s): 1-3

Study of the current marketing environment, analysis of cutting-edge marketing programs, and the development of strategic marketing plans. Careful consideration of the conceptual background of marketing including trends and emerging developments. The integration of digital and social media into marketing strategies is also discussed.

Grading: GRD
Prerequisite(s): admission to the E.M.B.A. Program.