BUS 563 - Strategic Branding

Unit(s): 3

This course offers a solid, proven theoretical foundation with practical insights to assist managers in their day-to-day and long-term brand decisions. Specifically, a number of key concepts related to brand management, such as brand equity and brand positioning, are incorporated with a series of case studies to optimize students’ learning.

Grading: GRD
Prerequisite(s): completion of the four core M.B.A. courses: BUS 540, BUS 570, BUS 535, and BUS 580.