Dec 09, 2021  
2019-2020 General Catalog 
    
2019-2020 General Catalog [ARCHIVED CATALOG]

Add to Favorites (opens a new window)

BUS 563 - Strategic Branding


Unit(s): 3
This course offers a solid, proven theoretical foundation with practical insights to assist managers in their day-to-day and long-term brand decisions. Specifically, a number of key concepts related to brand management, such as brand equity and brand positioning, are incorporated with a series of case studies to optimize students’ learning.

Grading: GRD
Prerequisite(s): completion of the four core M.B.A. courses: BUS 540, BUS 570, BUS 535, and BUS 580.



Add to Favorites (opens a new window)