BUS 581E - Research in Strategic Planning

Unit(s): 1-3

This course explores the business professionals role in obtaining and incorporating data into the strategic planning process. It delves into the research options of today’s business environment, as well as the research process, and discusses current issues in business research, from global to ethical concerns. This class guides executives through identifying their greatest information needs and directs them how to best address their strategic questions.

Grading: GRD
Prerequisite(s): admission to the E.M.B.A. Program.
Teaching Mode: Course taught in face-to-face, hybrid and online modes.