Apr 18, 2024  
2019-2020 General Catalog 
    
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2019-2020 General Catalog [ARCHIVED CATALOG]

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ECON 461 - Seminar in Quantitative Marketing: Limited Dependent Variables

Unit(s): 4
This course covers quantitative methods in marketing research. In the course we analyze data on topics relevant to marketing such as pricing, promotion, branding and purchasing behavior. The course will make extensive use of advanced econometrics methods beginning with the multiple regression model and covering binary dependent variable models, unordered and ordered multinomial dependent variable models, limited dependent variable models and duration dependent variable models.

Grading: GRD
Prerequisite(s): ECON 304, ECON 305, and ECON 317


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