Mar 28, 2024  
2019-2020 General Catalog 
    
2019-2020 General Catalog [ARCHIVED CATALOG]

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ECON 462 - Seminar in Quantitative Marketing: Time Series Econometrics


Unit(s): 4
This course covers quantitative methods in marketing analytics. The course will concentrate on theory and application of time series econometrics to marketing topics such as pricing, promotion, branding and marketing return on investment. The course will make extensive use of advanced time series econometrics methods beginning with the multiple regression model.

Grading: GRD
Prerequisite(s): ECON 304, ECON 305, and ECON 317.



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