POLS 585 - Marketing and Public Relations for Nonprofit Agencies

Unit(s): 2

An examination of the role of marketing and public relations for nonprofit agencies, together with techniques for designing and implementing realistic marketing and public relations programs. Course will stress adaptation of marketing techniques to not-for-profit organizations, and will explore the types of access to press, electronic, and other media available to nonprofits. Course restricted to Political Science graduates only.

Grading: OPT