Mar 28, 2024  
2020-2021 General Catalog 
    
2020-2021 General Catalog [ARCHIVED CATALOG]

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BUS 360 - Introduction to Marketing


Unit(s): 4
Introduction to terminology and basic concepts, including product development; pricing; promotion and distribution of goods, services, and ideas. Emphasis is on consumer orientation and managing the marketing function within an uncertain environment. Marketing information systems and other marketing foundations are applied to the consumer.

Prerequisite(s): Course restricted to Business Administration majors or in RPRE student group, or are in the student group granted through Department requests.
Typically Offered Fall & Spring
Teaching Mode: Face-to-Face, Hybrid & Online. Grading: GRD



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