Oct 27, 2021  
2020-2021 General Catalog 
    
2020-2021 General Catalog [ARCHIVED CATALOG]

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BUS 364 - Sports Marketing


Unit(s): 4
This course examines the integration of product, pricing, promotion, distribution, sales, sponsorship, advertising and brand in the marketing and management of sporting teams/leagues/events and sporting goods. Also considers the use of sports by non-sports businesses to reach their target markets.

Prerequisite(s): BUS 360.
Typically Offered Variable Intermittently
Grading: GRD



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