BUS 364 - Sports Marketing

Unit(s): 4

This course examines the integration of product, pricing, promotion, distribution, sales, sponsorship, advertising and brand in the marketing and management of sporting teams/leagues/events and sporting goods. Also considers the use of sports by non-sports businesses to reach their target markets.

Prerequisite(s): BUS 360.
Typically Offered Variable Intermittently
Grading: GRD