BUS 365 - Introduction to Hospitality and Event Management

Unit(s): 4

This course provides an overview of hospitality and event planning management, the industry, and its theoretical foundations. In addition, the course identifies the emerging issues related to hospitality and event management, such as social media and sustainability. Career development opportunities in the hospitality management and event planning industry will be discussed. The course also highlights the application of hospitality and event planning in the wine industry. Restricted to marketing and wine business concentrations only.

Prerequisite(s): Course restricted to Marketing and Wine Business Concentrations only.
Typically Offered Variable Intermittently
Grading: GRD