BUS 367 - Consumer Behavior

Unit(s): 4

Analysis of the cultural, social, and psychological factors that influence the consumer’s decision-making processes, including learning, perception, information search and information processing, personality, lifestyle, motivation, and attitudes.

Prerequisite(s): BUS 360.
Typically Offered Fall & Spring
Teaching Mode: Face-to-Face, Hybrid & Online. Grading: GRD

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