Oct 24, 2021  
2020-2021 General Catalog 
    
2020-2021 General Catalog [ARCHIVED CATALOG]

Add to Favorites (opens a new window)

BUS 368 - International Marketing


Unit(s): 4
Examines the marketing practices and customs, and the cultural, social, legal,, and ethical differences, of international markets. Emphasis on developing and adjusting the marketing mix of product, price, promotion, and distribution to compete in international settings.

Prerequisite(s): BUS 360.
Typically Offered Variable Intermittently
Grading: GRD



Add to Favorites (opens a new window)