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Mar 28, 2024
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BUS 368 - International Marketing Unit(s): 4 Examines the marketing practices and customs, and the cultural, social, legal,, and ethical differences, of international markets. Emphasis on developing and adjusting the marketing mix of product, price, promotion, and distribution to compete in international settings.
Prerequisite(s): BUS 360. Typically Offered Variable Intermittently Grading: GRD
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