Mar 28, 2024  
2020-2021 General Catalog 
    
2020-2021 General Catalog [ARCHIVED CATALOG]

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BUS 368 - International Marketing


Unit(s): 4
Examines the marketing practices and customs, and the cultural, social, legal,, and ethical differences, of international markets. Emphasis on developing and adjusting the marketing mix of product, price, promotion, and distribution to compete in international settings.

Prerequisite(s): BUS 360.
Typically Offered Variable Intermittently
Grading: GRD



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