Oct 27, 2021  
2020-2021 General Catalog 
    
2020-2021 General Catalog [ARCHIVED CATALOG]

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BUS 461 - Promotion Management


Unit(s): 4
Examines the planning, execution, and measurement of the organization’s external communications with its environment. Analyzes the four promotion tools: advertising, personal selling, sales promotion, and public relations.

Prerequisite(s): BUS 360.
Typically Offered Variable Intermittently
Grading: GRD



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