Oct 21, 2021  
2020-2021 General Catalog 
    
2020-2021 General Catalog [ARCHIVED CATALOG]

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BUS 462 - Marketing Research


Unit(s): 4
The theory and application of marketing research as a tool for management decision making. Emphasis is on problem identification and definition, research design, sampling procedure, primary and secondary data collection, statistical analysis, interpretation of data, and reporting of research findings.

Prerequisite(s): BUS 360.
Typically Offered Fall & Spring
Grading: GRD



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