Oct 20, 2021  
2020-2021 General Catalog 
    
2020-2021 General Catalog [ARCHIVED CATALOG]

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BUS 469 - Marketing Management


Unit(s): 4
Advanced study of marketing management, strategy, and decision-making through the use of marketing cases. Requires the integration of marketing concepts and theories from previous marketing course work.

Prerequisite(s): BUS 360 and BUS 367.
Typically Offered Fall & Spring
Teaching Mode: Face-to-Face, Hybrid & Online. Grading: GRD



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