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Mar 28, 2024
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BUS 560E - Strategic Marketing Unit(s): 1-3 Study of the current marketing environment, analysis of cutting-edge marketing programs, and the development of strategic marketing plans. Careful consideration of the conceptual background of marketing including trends and emerging developments. The integration of digital and social media into marketing strategies is also discussed.
Prerequisite(s): admission to the E.M.B.A. Program. Typically Offered Variable Intermittently Grading: GRD
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