Oct 24, 2021  
2020-2021 General Catalog 
    
2020-2021 General Catalog [ARCHIVED CATALOG]

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BUS 560E - Strategic Marketing


Unit(s): 1-3
Study of the current marketing environment, analysis of cutting-edge marketing programs, and the development of strategic marketing plans. Careful consideration of the conceptual background of marketing including trends and emerging developments. The integration of digital and social media into marketing strategies is also discussed.

Prerequisite(s): admission to the E.M.B.A. Program.
Typically Offered Variable Intermittently
Grading: GRD



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