BUS 563 - Strategic Branding

Unit(s): 3

This course offers a solid, proven theoretical foundation with practical insights to assist managers in their day-to-day and long-term brand decisions. Specifically, a number of key concepts related to brand management, such as brand equity and brand positioning, are incorporated with a series of case studies to optimize students’ learning.

Prerequisite(s): BUS 535, 540, 570 and 580. Course open to Business MBA and Wine Business MBA Students only.
Typically Offered Variable Intermittently
Grading: GRD