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Apr 24, 2024
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BUS 565W - Marketing and Sales Strategies for Wine Unit(s): 3 Study of wine marketing and sales on a global basis. Focus on branding, research, positioning, and promotion of wine. Consideration of distribution alternatives and sales strategies for wine. Development of marketing plans for wine products.
Prerequisite(s): Course Open to Wine Business MBA students. Typically Offered Variable Intermittently Grading: GRD
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