Mar 28, 2024  
2020-2021 General Catalog 
    
2020-2021 General Catalog [ARCHIVED CATALOG]

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ECON 462 - Seminar in Quantitative Marketing: Time Series Econometrics


Unit(s): 4
This course covers quantitative methods in marketing analytics. The course will concentrate on theory and application of time series econometrics to marketing topics such as pricing, promotion, branding and marketing return on investment. The course will make extensive use of advanced time series econometrics methods beginning with the multiple regression model.

Prerequisite(s): 304, 305 and 317.
Typically Offered Variable Intermittently
Grading: GRD



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