Mar 29, 2024  
2020-2021 General Catalog 
    
2020-2021 General Catalog [ARCHIVED CATALOG]

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BUS 560 - Seminar in Marketing Management


Unit(s): 3
Study of marketing situations, development of marketing plans, and evaluation of marketing programs. Careful consideration of the conceptual background of marketing including trends and emerging developments.

Prerequisite(s): Course open to MBA and Wine MBA students only.
Typically Offered Variable Intermittently
Grading: GRD



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