BUS 360 - Introduction to Marketing

Unit(s): 4

Introduction to terminology and basic concepts, including product development; pricing; promotion and distribution of goods, services, and ideas. Emphasis is on consumer orientation and managing the marketing function within an uncertain environment. Marketing information systems and other marketing foundations are applied to the consumer. This course is a prerequisite for the Capstone Course, BUS 491.

Prerequisite(s): Course restricted to Business Administration majors or in RPRE student group, or are in the student group granted through Department requests.
Typically Offered Fall & Spring
Teaching Mode: Face-to-Face, Hybrid & Online Grading: Graded