Program: Wine Business Strategies Concentration - Sonoma State University

Apr 01, 2025

2024-2025, 2nd ed. General Catalog

Advisors: Angelo Camillo, InHaeng Jung, Damien Wilson

Five courses are required. The wine business concentration is most ideal for students seeking a general management position within the wine industry. A viticulture and/or enology academic background is not required.

Required Courses for Wine Business Strategies Concentration:

BUS 305W - Introduction to Wine Business Unit(s): 4
BUS 464W - Production,Operations, and Distribution (Wine) Unit(s): 4
BUS 465W - Wine Marketing Unit(s): 4
BUS 499W - Internship in Wine Business Strategies Unit(s): 3-4

Select at least one of the following courses:

BUS 362 - Services Marketing Unit(s): 4
BUS 365 - Introduction to Hospitality and Event Management Unit(s): 4
BUS 366 - Retail Management Unit(s): 4
BUS 385W - Special Topics in Wine Unit(s): 3-4
BUS 396W - The Global Wine Industry Unit(s): 3-4
BUS 397W - Global Marketplace for Wine Unit(s): 4
BUS 399W - Advanced Work Experience in Wine Business Strategies Unit(s): 3-4
BUS 463 - Sales Management and Personal Selling Unit(s): 4
BUS 467W - Wine E-Commerce and Direct Sales Unit(s): 4
BUS 475W - Wine Accounting and Finance Unit(s): 4

Wine Production Track

Students in SSU’s Wine Business Strategies concentration take coursework in wine production from Santa Rosa Junior College (SRJC) in order to complete this special track in wine production.

Students must:

complete 5 required courses at SRJC for a total of 8.5 units;
take a designated GE Chemistry course with a lab from either SRJC or SSU, as specified below, for 3-5 units;
complete all lower division Business major requirements;
complete all upper division Business core courses;
complete 15-16 units of Wine Business Strategies concentration coursework at SSU as described below.

Required Courses at Santa Rosa Junior College:

WINE 3: Introduction to Enology 4 units
WINE 42.1 or 42.2: Winery Operations 2 units
VIT 120: Vineyard Pruning .5 units
VIT 123: Vineyard Grafting & Budding .5 units
WINE 70: Beginning Sensory Analysis 1.5 units
Also, a GE Chemistry course with a lab is required. 3-5 units

Required Courses at SSU for Wine Production Track:

BUS 305W - Introduction to Wine Business Unit(s): 4
BUS 464W - Production,Operations, and Distribution (Wine) Unit(s): 4
BUS 465W - Wine Marketing Unit(s): 4

Select at least one of the following courses:

BUS 362 - Services Marketing Unit(s): 4
BUS 365 - Introduction to Hospitality and Event Management Unit(s): 4
BUS 366 - Retail Management Unit(s): 4
BUS 385W - Special Topics in Wine Unit(s): 3-4
BUS 386W - Bev and Foodservice Mgmt in Hospitality Operations Unit(s): 4
BUS 396W - The Global Wine Industry Unit(s): 3-4
BUS 397W - Global Marketplace for Wine Unit(s): 4
BUS 399W - Advanced Work Experience in Wine Business Strategies Unit(s): 3-4
BUS 463 - Sales Management and Personal Selling Unit(s): 4
BUS 467W - Wine E-Commerce and Direct Sales Unit(s): 4
BUS 475W - Wine Accounting and Finance Unit(s): 4