Wine Business Strategies Concentration, B.S.

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Five courses are required. The wine business concentration is most ideal for students seeking a general management position within the wine industry. A viticulture and/or enology academic background is not required.

Required Courses:

BUS 305W - Introduction to Wine Business Unit(s): 4
BUS 464W - Production,Operations, and Distribution (Wine Unit(s): 4
BUS 465W - Wine Marketing Unit(s): 4
BUS 499W - Internship in Wine Business Strategies Unit(s): 3-4

Select at least one of the following courses:

BUS 362 - Services Marketing Unit(s): 4
BUS 366 - Retail Management Unit(s): 4
BUS 385W - Special Topics in Wine Unit(s): 3-4
BUS 396W - The Global Wine Industry Unit(s): 3-4
BUS 397W - Global Marketplace for Wine Unit(s): 4
BUS 399W - Advanced Work Experience in Wine Business Strategies Unit(s): 3-4
BUS 463 - Sales Management and Personal Selling Unit(s): 4
BUS 467W - Wine E-Commerce and Direct Sales Unit(s): 4
BUS 475W - Wine Accounting and Finance Unit(s): 4