Marketing Concentration

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Five courses are required. The marketing concentration prepares students for careers in advertising and promotion, product development, sales, and retailing, as well as marketing research and sales management.

Required Courses:

BUS 367 - Consumer Behavior Unit(s): 4
BUS 469 - Marketing Management Unit(s): 4

Select at least three courses:

BUS 361 - Marketing Graphics Unit(s): 4
BUS 362 - Services Marketing Unit(s): 4
BUS 364 - Sports Marketing Unit(s): 4
BUS 365 - Introduction to Hospitality and Event Management Unit(s): 4
BUS 366 - Retail Management Unit(s): 4
BUS 368 - International Marketing Unit(s): 4
BUS 385MK - Special Topics in Marketing Unit(s): 3-4
BUS 396W - The Global Wine Industry Unit(s): 3-4
BUS 399MK - Advanced Work Experience in Marketing Unit(s): 3-4
BUS 451 - Entrepreneurship / Small Business Management Unit(s): 4
BUS 453 - Small Business Analysis Unit(s): 4
BUS 461 - Promotion Management Unit(s): 4
BUS 462 - Marketing Research Unit(s): 4
BUS 463 - Sales Management and Personal Selling Unit(s): 4
BUS 464W - Production,Operations, and Distribution (Wine Unit(s): 4
BUS 465W - Wine Marketing Unit(s): 4
BUS 468 - Marketing Decision-Making Unit(s): 4
BUS 499MK - Internship in Marketing Unit(s): 3-4