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BUS 330A - Intermediate Accounting
Unit(s): 4
The course covers financial accounting topics related to the income statement, balance sheet, and statement of cash flows. Topics include accounting for recognition, measurement and disclosure of cash, receivables, inventories, property, plant, equipment, intangible assets and investments.
Grading: GRD
Prerequisite(s): completion of all Pre-Business requirements.
Teaching Mode: Teaching modes: face-to-face, hybrid and online.
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BUS 330B - Intermediate Accounting
Unit(s): 4
The course covers financial accounting topics related to the income statement, balance sheet, and statement of cash flows. Topics include accounting for recognition, measurement and disclosure of liabilities, pensions, accounting changes, leases, income taxes and stockholders’ equity accounts.
Grading: GRD
Prerequisite(s): BUS 330A.
Teaching Mode: Teaching modes: face-to-face, hybrid and online.
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BUS 334 - Accounting Information Systems
Unit(s): 4
This course will present a thorough introduction to basic information systems theory, provide a working knowledge of systems analysis and design techniques, and introduce several fundamental accounting information flow patterns. In addition, it will examine the need for adequate systems controls, risks inherent in the controls, and refined systems output to support management decision-making processes.
Grading: GRD
Prerequisite(s): completion of all Pre-Business requirements.
Teaching Mode: Hybrid or Online
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BUS 335 - Ethical Reasoning in Accounting
Unit(s): 4
This course introduces students to ethical theory and its relevancy to accounting. It specifically covers topics such as the profession’s code of conduct, fraud, earnings management, and international reporting. Students use cases and accounting situations to obtain practical experience in the application of these theories for decision making.
Grading: GRD
Prerequisite(s): Business administration major status and BUS 330A (may be taken concurrently).
Teaching Mode: Teaching modes: face-to-face, hybrid, and online.
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BUS 340 - Survey of Human Resource Management
Unit(s): 4
Comprehensive introduction to the management of human resources. Topics include assessing human resource needs, job analysis, recruitment and selection, orientation and training, performance evaluation, compensation and benefits, safety and health, career development, labor relations, and government regulation.
Grading: GRD
Prerequisite(s): completion of all Pre-Business requirements.
Teaching Mode: Hybrid or Online
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BUS 344 - Organizational Behavior
Unit(s): 4
The role of the individual and of groups in the organization is examined. Attention is directed to individual level characteristics such as learning and personality, to processes that affect attitudes, perceptions and judgment, to applied theories of motivation, and to career development and stress. Further, the issues of group formation, organizational structure, leadership, and power and conflict are examined. Includes international, societal, and organizational issues and development of managerial skills.
Grading: GRD
Prerequisite(s): completion of all Pre-Business requirements.
Teaching Mode: Hybrid or Online
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BUS 350 - Management
Unit(s): 4
A management survey course will provide students with a framework for understanding the focus, function and relevance of specific disciplines in business administration. The course will illustrate the integrative nature of business organizations, exemplifying the interdependence of functional areas in pursuing organizational goals.
Grading: GRD
Prerequisite(s): completion of all Pre-Business requirements.
Teaching Mode: Taught in face-to-face, hybrid and online modes.
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BUS 352 - Organizational Theory
Unit(s): 4
This course examines the evolution of theories of organization and management and focuses on the effects of structural and contextual dimensions in organization structures. Emphasis is on the strategic implications of organization design and on the structural mechanisms available to facilitate organization goals. The effects of organizational change, control, culture, decision-making, and conflict on structure are also considered.
Prerequisite(s): BUS 350 .
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BUS 354 - Applied Business Analysis
Unit(s): 4
The course will focus on defining operational and tactical business problems, goals ,and decision factors in quantitative terms. Emphasis is on structuring problem situations and on 1) determining appropriate requisite factors related to the problem, 2) quantifying those factors, and 3) choosing the appropriate quantitative decision-making techniques to arrive at an optimal solution. Primary consideration is given to the appropriate identification of problems and goals, generally through case studies, and to the effective choice and operationalization of decision-making techniques, generally through a project.
Prerequisite(s): BUS 319 or BUS 334 .
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BUS 360 - Introduction to Marketing
Unit(s): 4
Introduction to terminology and basic concepts, including product development; pricing; promotion and distribution of goods, services, and ideas. Emphasis is on consumer orientation and managing the marketing function within an uncertain environment. Marketing information systems and other marketing foundations are applied to the consumer.
Grading: GRD
Prerequisite(s): completion of all Pre-Business requirements.
Teaching Mode: Course can be taught in Face to Face, Hybrid and Online modes.
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BUS 361 - Marketing Graphics
Unit(s): 4
This course teaches students how to apply theories and concepts, from fields such as marketing, graphic design, and photography, to create marketing promotional materials using image editing software.
Grading: GRD
Prerequisite(s): BUS 360 and Junior standing.
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BUS 362 - Services Marketing
Unit(s): 4
This course is designed to acquaint the student with the principles of service marketing and their application in a variety of service sectors ranging from banking to hospital services. Services marketing theory and principles will be applied to a firm’s strategic marketing planning and the development of its service operation process within the service industry. Specifically, the course encompasses a) developing a competitive service model, b) managing the customer interface, and c) implementing sustainable service marketing strategies. Course
Grading: GRD
Prerequisite(s): BUS 360 and Junior Standing.
Teaching Mode: Taught in face-to-face, hybrid and online modes.
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BUS 364 - Sports Marketing
Unit(s): 4
This course examines the integration of product, pricing, promotion, distribution, sales, sponsorship, advertising and brand in the marketing and management of sporting teams/leagues/events and sporting goods. Also considers the use of sports by non-sports businesses to reach their target markets.
Grading: GRD
Prerequisite(s): BUS 360
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BUS 365 - Introduction to Hospitality and Event Management
Unit(s): 4
This course provides an overview of hospitality and event planning management, the industry, and its theoretical foundations. In addition, the course identifies the emerging issues related to hospitality and event management, such as social media and sustainability. Career development opportunities in the hospitality management and event planning industry will be discussed. The course also highlights the application of hospitality and event planning in the wine industry. Restricted to marketing and wine business concentrations only.
Grading: GRD
Prerequisite(s): completion of all Pre-Business requirements.
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BUS 366 - Retail Management
Unit(s): 4
Studies business activities that involve the sales of goods and services in the marketplace including retail institutions, merchandising, site selection, market information, and retail strategy and planning.
Grading: GRD
Prerequisite(s): BUS 360.
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BUS 367 - Consumer Behavior
Unit(s): 4
Analysis of the cultural, social, and psychological factors that influence the consumer’s decision-making processes, including learning, perception, information search and information processing, personality, lifestyle, motivation, and attitudes.
Grading: GRD
Prerequisite(s): BUS 360.
Teaching Mode: Taught in face-to-face, hybrid and online modes.
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BUS 368 - International Marketing
Unit(s): 4
Examines the marketing practices and customs, and the cultural, social, legal,, and ethical differences, of international markets. Emphasis on developing and adjusting the marketing mix of product, price, promotion, and distribution to compete in international settings.
Grading: GRD
Prerequisite(s): BUS 360.
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BUS 370 - Introduction to Managerial Finance
Unit(s): 4
An introduction to the conceptual and analytical framework guiding financial decision-making within the business firm. Emphasis is placed on financial analysis, the evaluation of investment opportunities available to the firm, working capital management, and the analysis of alternative means of financing the firm.
Grading: GRD
Prerequisite(s): completion of all Pre-Business requirements.
Teaching Mode: Taught in face-to-face, hybrid and online modes.
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BUS 377 - Financial Institutions and Markets
Unit(s): 4
Study of the structure and functions of the financial system in the U.S. economy. Topics include the role of financial intermediaries (including commercial banks), the money market, sources and uses of long-term funds, interest rates and security prices, the role of the Federal Reserve, monetary policy, and international capital markets.
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BUS 385 - Special Topics in Business Administration
Unit(s): 1-4
This course provides for the teaching of special topics in business administration. Consult your advisor regarding application to your concentration. May be repeated up to 3 times for a total of 8 units.
Grading: GRD
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BUS 385 - Special Topics in Business Administration
Unit(s): 1
This course provides for the teaching of special topics in business administration. Consult your advisor regarding application to your concentration. May be repeated up to 3 times for a total of 8 units. Variable Intermittently
Grading: GRD
Prerequisite(s): Course restricted to Business Administration and Economics Majors only.
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BUS 385A - Special Topics in Accounting
Unit(s): 3-4
This course provides for the teaching of special topics in business administration, accounting. Consult your advisor regarding application to your concentration.
Grading: GRD
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BUS 385F - Special Topics in Finance
Unit(s): 3-4
This course provides for the teaching of special topics in business administration, finance. Consult your advisor regarding application to your concentration.
Grading: GRD
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BUS 385MG - Special Topics in Management
Unit(s): 3-4
This course provides for the teaching of special topics in business administration, management. Consult your advisor regarding application to your concentration.
Grading: GRD
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BUS 385MK - Special Topics in Marketing
Unit(s): 3-4
This course provides for the teaching of special topics in business administration, marketing. Consult your advisor regarding application to your concentration.
Grading: GRD
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BUS 385W - Special Topics in Wine
Unit(s): 3-4
This course provides for the teaching of special topics in business administration, wine. Consult your advisor regarding application to your concentration.
Grading: GRD
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BUS 388 - Seminar in Peer Advising
Unit(s): 2
Seminar and practicum in peer advising within the context of higher education. Topics will include general education, major and University degree requirements, the diversity of students’ needs as well as the campus services and resources designed to meet them, and interpersonal communication skills needed for academic advising. May be repeated once for credit.
Grading: Cr/NC only.
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BUS 391 - Cross-cultural Communication and Negotiation
Unit(s): 4
The course provides students with techniques for becoming skillful cross-cultural communicators and negotiators. Topics include dimensions of culture and their implications in organizations, successful international business negotiation tactics, and managing cultural diversity in the workplace.
Grading: GRD
Prerequisite(s): completion of all Pre-Business requirements.
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BUS 393 - Introduction to International Business
Unit(s): 4
A survey of theoretical and institutional aspects of international trade and investment. The course will address topics including international trade theory, the international money market, balance of payments, international sourcing, and management of international enterprises.
Grading: GRD
Prerequisite(s): completion of all Pre- Business requirements.
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BUS 394 - International Business Strategy
Unit(s): 4
This course will focus on understanding the political, economic, sociocultural and environmental factors affecting the development of options and strategies. Students gain appreciation of different forms of foreign involvement and which types are appropriate in view of national interests of host nations. Topics include the multinational corporation, exporting, importing, socioeconomic development, international economic order, the changing U.S. role in the international economy, and management styles in different cultures. Case studies will be analyzed.
Grading: GRD
Prerequisite(s): BUS 391 or BUS 393.
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BUS 396W - The Global Wine Industry
Unit(s): 3-4
This survey course provides an overview of the global wine industry. Topics include the analysis of global trends affecting wineries, the nature of international competition, the importing and exporting of wine, and joint ventures and acquisitions in the wine industry involving partners from different countries. The course will discuss both consumption and production of wine around the world, with special emphasis placed on the impact of emerging new world wine producers. Because a two-week overseas field trip is a part of this course, it will be offered only during intersession or between semester breaks.
Grading: GRD
Prerequisite(s): BUS 360.
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BUS 397W - Global Marketplace for Wine
Unit(s): 4
The course provides an in-depth look at the global trends affecting the wine industry. Topics include the changes taking place in wine consumption in both established and emerging wine markets. The role played by imported wine in key markets will be discussed. Industry dynamics will be analyzed with a focus on the export strategy of wine firms and wine producing nations, the formation of joint ventures with international partners, and the potential for investment in foreign firms and vineyards. Topics related to the workings of the bulk market for wine will also be presented.
Grading: GRD
Prerequisite(s): BUS 305W and BUS 360.
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BUS 399A - Advanced Work Experience in Accounting
Unit(s): 3-4
Designed for upper-division students in business administration with a concentration in accounting who have an opportunity for an extraordinary on-the-job educational experience but are prohibited by the internship policy from taking BUS 499 (Internship) because of the prohibition against students turning existing jobs into internships. GPA in major of 2.0 is required and a student must have successfully completed either at least two courses in the area or at least sixteen (16) units of upper-division business courses prior to enrolling. Requests for BUS 399 must be approved by the student’s faculty advisor and the department chair. A student may not receive credit for both BUS 499 (Internship) and BUS 399 (Advanced Work Experience) in a given concentration. A student may receive credit for BUS 499 in one concentration and credit for BUS 399 in another concentration based on a different work experience. No more than 8 units of BUS 399 and BUS 499 in total may be applied to the Business major. May be repeated 3 times for credit for a total of 16 units.
Grading: GRD
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BUS 399F - Advanced Work Experience in Finance
Unit(s): 3-4
Designed for upper-division students in business administration with a concentration in finance who have an opportunity for an extraordinary on-the-job educational experience but are prohibited by the internship policy from taking BUS 499 (Internship) because of the prohibition against students turning existing jobs into internships. GPA in major of 2.0 is required and a student must have successfully completed either at least two courses in the area or at least sixteen (16) units of upper-division business courses prior to enrolling. Requests for BUS 399 must be approved by the student’s faculty advisor and the department chair. A student may not receive credit for both BUS 499 (Internship) and BUS 399 (Advanced Work Experience) in a given concentration. A student may receive credit for BUS 499 in one concentration and credit for BUS 399 in another concentration based on a different work experience. No more than 8 units of BUS 399 and BUS 499 in total may be applied to the Business major. May be repeated 3 times for credit for a total of 16 units.
Grading: CNC
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BUS 399FM - Advanced Work Experience in Financial Management
Unit(s): 3-4
Designed for upper-division students in business administration with a concentration in financial management who have an opportunity for an extraordinary on-the-job educational experience but are prohibited by the internship policy from taking BUS 499 (Internship) because of the prohibition against students turning existing jobs into internships. GPA in major of 2.0 is required and a student must have successfully completed either at least two courses in the area or at least sixteen (16) units of upper-division business courses prior to enrolling. Requests for BUS 399 must be approved by the student’s faculty advisor and the department chair. A student may not receive credit for both BUS 499 (Internship) and BUS 399 (Advanced Work Experience) in a given concentration. A student may receive credit for BUS 499 in one concentration and credit for BUS 399 in another concentration based on a different work experience. No more than 8 units of BUS 399 and BUS 499 in total may be applied to the Business major. May be repeated 3 times for credit for a total of 16 units.
Grading: CNC
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BUS 399MG - Advanced Work Experience in Management
Unit(s): 3-4
Designed for upper-division students in business administration with a concentration in management who have an opportunity for an extraordinary on-the-job educational experience but are prohibited by the internship policy from taking BUS 499 (Internship) because of the prohibition against students turning existing jobs into internships. GPA in major of 2.0 is required and a student must have successfully completed either at least two courses in the area or at least sixteen (16) units of upper-division business courses prior to enrolling. Requests for BUS 399 must be approved by the student’s faculty advisor and the department chair. A student may not receive credit for both BUS 499 (Internship) and BUS 399 (Advanced Work Experience) in a given concentration. A student may receive credit for BUS 499 in one concentration and credit for BUS 399 in another concentration based on a different work experience. No more than 8 units of BUS 399 and BUS 499 in total may be applied to the Business major. May be repeated 3 times for credit for a total of 16 units.
Grading: CNC
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BUS 399MK - Advanced Work Experience in Marketing
Unit(s): 3-4
Designed for upper-division students in business administration with a concentration in marketing who have an opportunity for an extraordinary on-the-job educational experience but are prohibited by the internship policy from taking BUS 499 (Internship) because of the prohibition against students turning existing jobs into internships. GPA in major of 2.0 is required and a student must have successfully completed either at least two courses in the area or at least sixteen (16) units of upper-division business courses prior to enrolling. Requests for BUS 399 must be approved by the student’s faculty advisor and the department chair. A student may not receive credit for both BUS 499 (Internship) and BUS 399 (Advanced Work Experience) in a given concentration. A student may receive credit for BUS 499 in one concentration and credit for BUS 399 in another concentration based on a different work experience. No more than 8 units of BUS 399 and BUS 499 in total may be applied to the Business major. May be repeated 3 times for credit for a total of 16 units.
Grading: CNC
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BUS 399W - Advanced Work Experience in Wine Business Strategies
Unit(s): 3-4
Designed for upper-division students in business administration with a concentration in wine business strategies who have an opportunity for an extraordinary on-the-job educational experience but are prohibited by the internship policy from taking BUS 499 (Internship) because of the prohibition against students turning existing jobs into internships. GPA in major of 2.0 is required and a student must have successfully completed either at least two courses in the area or at least sixteen (16) units of upper-division business courses prior to enrolling. Requests for BUS 399 must be approved by the student’s faculty advisor and the department chair. A student may not receive credit for both BUS 499 (Internship) and BUS 399 (Advanced Work Experience) in a given concentration. A student may receive credit for BUS 499 in one concentration and credit for BUS 399 in another concentration based on a different work experience. No more than 8 units of BUS 399 and BUS 499 in total may be applied to the Business major. May be repeated 3 times for credit for a total of 16 units.
Grading: CNC
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BUS 417 - Management of Services
Unit(s): 4
The study of effective techniques and strategies applicable to the successful management of a service-based organization. The course provides the student valuable perspectives by contrasting different types of major service businesses. Students are expected to be able to apply basic quantitative tools to solve service management problems.
Prerequisite(s): BUS 316 .
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BUS 420 - Business Data Communications
Unit(s): 4
A lecture, literature, and case study-oriented survey course on the use of local and wide-area data communications in the business enterprise. Topics include LAN, WAN, EDI wide-band multimedia, distributed systems, and evolving system architectures and their impact on business organizations.
Prerequisite(s): BUS 319 or BUS 334 .
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BUS 422 - Business Data Models
Unit(s): 4 Lecture: 2 hours Laboratory: 2 hours
A course in designing relational databases. The entity-relationship model is used to develop the conceptual data structure from which a normalized set of tables is extracted and implemented.
Prerequisite(s): completion of all Pre-Business requirements.
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BUS 422W - Business Data Models
Unit(s): 4 Lecture: 2 hours Laboratory: 2 hours
A course in designing relational databases in the wine industry.
Prerequisite(s): BUS 319 or BUS 334 .
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BUS 430 - Advanced Accounting
Unit(s): 4
Advanced accounting topics including business combinations, consolidations, foreign currency transactions and translations, segment and interim reporting.
Grading: GRD
Prerequisite(s): BUS 330A and BUS 330B, or consent of instructor. Teaching modes: face-to face, hybrid and online.
Teaching Mode: Hybrid or Online
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BUS 433A - Individual Taxation
Unit(s): 4
Analysis of the Internal Revenue Code pertaining to individual and corporate income taxes. Topics include determination of taxable income, deductions and exemptions, accounting records, returns, computation of taxes, and tax planning. Subject matter to reflect the most recent tax law changes.
Grading: GRD
Prerequisite(s): BUS 330A (may be taken concurrently).
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BUS 433B - Corporation and Estate Taxation
Unit(s): 4
Concepts and principles of federal taxation as they apply to business enterprise and fiduciaries, such as estates and trusts.
Grading: GRD
Prerequisite(s): BUS 433A.
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BUS 434 - Auditing
Unit(s): 4
Study of generally accepted auditing standards and procedures followed in the examination of financial statements and operating control reviews. Topics include evaluation and analysis of internal control, nature of and procedures for gathering audit evidence, professional ethics and legal liability, the standards of reporting financial information, and statistical sampling applications.
Grading: GRD
Prerequisite(s): BUS 330A, BUS 330B, and BUS 334 or BUS 319.
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BUS 435 - Cost Accounting
Unit(s): 4
This intermediate course focuses on cost analysis and advanced topics such as activity-based costing, indirect cost allocations, transfer pricing and capital budgeting and how cost information help managers to make better decisions for effective planning and management control.
Grading: GRD
Prerequisite(s): BUS 230B, BUS 330A (330A may be taken concurrently).
Teaching Mode: Taught in face-to-face, hybrid and online modes.
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BUS 436 - Business Law
Unit(s): 4
A study of areas of law of particular importance to business, including contracts, sales, negotiable instruments, secured transactions, agency, partnerships, and corporations.
Grading: GRD
Prerequisite(s): completion of all Pre-Business requirements.
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BUS 437 - Governmental Accounting
Unit(s): 4
This course deals with intricacies and peculiarities of fund accounting as it relates to governmental units, including preparing and recording the budget, the use of the encumbrances accounting, and the year-end closing of the budgetary accounts. Students will be exposed to GASB (Government Accounting Standards Board) standards, governmental financial statement requirements, and learn the different objectives and purposes of financial statements for nonprofit versus profit entities.
Grading: GRD
Prerequisite(s): BUS 330A.
Teaching Mode: Taught in face-to-face, hybrid and online modes.
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BUS 441 - Recruitment, Selection, and Performance Appraisal
Unit(s): 4
Fundamental issues dealing with the staffing of organizations and evaluating individual performance are covered. Topics receiving attention include legal issues, fundamentals of measurement, incorporating job analysis results into the selection process, and design of selection processes and procedures. Issues of performance appraisal will be examined. Common methods and pros and cons of each will be explored.
Prerequisite(s): BUS 340 .
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BUS 442 - Training and Development
Unit(s): 4
Theory and practice of training for developing the human resources in the organization. Topics include adult learning theory and research, methods of assessing training needs and learning styles, design of effective training experiences, presentation skills, and evaluation methods.
Prerequisite(s): BUS 340 .
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BUS 446 - Government Regulation and Human Resources
Unit(s): 4
An examination of current legislation and executive orders affecting the human resource function. Laws, orders, guidelines, and regulations will be examined within the framework of the regulatory model, which presents an integrated framework for understanding the relation of societal problems, laws, agencies, guidelines, the courts, and management responses.
Grading: GRD
Prerequisite(s): BUS 340.
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BUS 447 - Labor Management Relations
Unit(s): 4
A study of modern labor-management relations. Topics include the factors favoring the growth of labor organizations, the historical development of labor movements, labor economics and the labor movement, collective bargaining and the modern legal framework of organized labor, conflict resolution through grievance/arbitration, and other relevant labor topics.
Prerequisite(s): BUS 340 .
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BUS 451 - Entrepreneurship / Small Business Management
Unit(s): 4
Intended for prospective entrepreneurs wishing to start a new business and/or participate in the management of a small, ongoing company during its early months. Also appropriate for students interested in consulting, banking, or investing in small companies. Emphasis on the preparation of realistic, action-oriented business plans necessary for presentations in organizing and financing.
Grading: GRD
Prerequisite(s): BUS 360 or consent of the instructor.
Teaching Mode: Taught in face-to-face, hybrid and online modes.
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BUS 452 - Leadership
Unit(s): 4
The focus of this course is a comprehensive review of the writings and theories of leadership. Students will evaluate leadership traits and behavior, the effects of reciprocal influence, transformational leadership, the role of power versus authority, followership, and related matters. Applications of theory to practice will be emphasized.
Grading: GRD
Prerequisite(s): BUS 344 and BUS 350.
Teaching Mode: Hybrid or Online
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BUS 453 - Small Business Analysis
Unit(s): 4
This course focuses on decision making in functional areas of marketing, production and finance. Students, working in teams with faculty and professional supervision, consult with businesses to solve managerial problems.
Grading: GRD
Prerequisite(s): BUS 360 or consent of the instructor.
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BUS 455 - Alternative Dispute Resolution
Unit(s): 4
This course will provide students with an understanding of the alternatives to litigation as a means of dispute resolution. The primary focus will be on two alternatives, mediation and arbitration. The first half of the course will focus on the mediation process and the basic problem solving skills that are a fundamental component of successful mediation. The second half of the course will emphasize the types of voluntary arbitration and the means to implement the process.
Prerequisite(s): BUS 340 .
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BUS 458 - Organization Change and Development
Unit(s): 4
Scholarly and practical study of how to implement effective change within organizations, such as re-organizing departments and business units, IT implementation, mergers and acquisitions, culture change, and other change events that impact organizations. Topics include: organizational change theory, processes, and models; the role of change agents; organizational diagnosis and intervention; and culture, process, strategy, structure, and technology changes in organizations.
Prerequisite(s): BUS 344 .
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BUS 461 - Promotion Management
Unit(s): 4
Examines the planning, execution, and measurement of the organization’s external communications with its environment. Analyzes the four promotion tools: advertising, personal selling, sales promotion, and public relations.
Grading: GRD
Prerequisite(s): BUS 360.
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BUS 462 - Marketing Research
Unit(s): 4
The theory and application of marketing research as a tool for management decision making. Emphasis is on problem identification and definition, research design, sampling procedure, primary and secondary data collection, statistical analysis, interpretation of data, and reporting of research findings.
Grading: GRD
Prerequisite(s): BUS 360 and junior-level standing.
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BUS 463 - Sales Management and Personal Selling
Unit(s): 4
Examines theory and practice in the principles and art of selling. Studies planning, organizing, leading, evaluating, and controlling of sales force activities.
Grading: GRD
Prerequisite(s): BUS 360.
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BUS 464W - Production,Operations, and Distribution (Wine
Unit(s): 4
The study of effective operations management techniques and strategies from the perspective of the California wine industry. The course emphasizes the basic concepts of purchasing, operations, logistics, and supply chain management as they apply to the wine industry. More specific topics include value analysis, total quality management, make/buy decisions, negotiation, and supplier development.
Grading: GRD
Prerequisite(s): completion of all Pre-Business requirements.
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BUS 465W - Wine Marketing
Unit(s): 4
An in-depth study of marketing from the perspective of the California wine industry. The course emphasizes wine marketing planning, including an analysis of wine consumer segments. The wine industry’s economic, legal, social, and competitive environment, industry trends, major problems and opportunities, and strategic alternatives as related to wine varieties and brands, pricing, promotion, and distribution.
Grading: GRD
Prerequisite(s): BUS 305W, BUS 360, and junior-level standing.
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BUS 466 - Organizational Communication
Unit(s): 4
This course teaches communication theory and skills as they are applied to management situations. Students will study the impact of the organizational environment on the practice of communication theory and the development of strategies for effectively relaying messages. Written and oral exercises will be stressed.
Prerequisite(s): must have passed the WEPT.
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BUS 467W - Wine E-Commerce and Direct Sales
Unit(s): 4
An in-depth study of electronic commerce aspects from the perspective of the California wine industry. Topics include opportunities and challenges associated with electronic commerce (e-commerce/e-business), and impacts of e-commerce with meeting strategic objectives of an organization in the wine industry. The course includes topics on database management, direct-to-consumer and government oversight/compliance issues, wine club management, and winery management software as they apply to the wine industry.
Grading: GRD
Prerequisite(s): BUS 319.
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BUS 468 - Marketing Decision-Making
Unit(s): 4
Data analysis and “what if” marketing decision-making, using computer models and computer simulation. Emphasizes developing computer and analytical marketing skills.
Grading: GRD
Prerequisite(s): BUS 360 and BUS 367 (BUS 367 may be taken concurrently).
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BUS 469 - Marketing Management
Unit(s): 4
Advanced study of marketing management, strategy, and decision-making through the use of marketing cases. Requires the integration of marketing concepts and theories from previous marketing course work.
Grading: GRD
Prerequisite(s): BUS 360 and BUS 367.
Teaching Mode: Taught in face-to-face, hybrid and online modes.
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BUS 470 - Managerial Finance
Unit(s): 4
Theory of managerial decision making in its financial and economic context. Topics include the decision-making environment, financial planning, budgeting and control, long-term investment decisions and capital budgeting techniques, working capital management, the cost of capital, valuation, rates of return, and choosing among alternative sources of funds.
Grading: GRD
Prerequisite(s): BUS 370.
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BUS 471 - Case Studies in Finance
Unit(s): 4
This course utilizes the case study method in the context of modern financial theory. Small groups of students present cases to the class on topics such as investments, risk and return, capital budgeting, capital structure, and the firm’s cost of capital. The role of the instructor is to facilitate discussion among the students, rather than to provide explicit answers.
Grading: GRD
Prerequisite(s): BUS 370.
Teaching Mode: Hybrid or Online
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BUS 472 - Investments
Unit(s): 4
A study of the characteristics of securities: valuation, sources, selection strategies, and theory of portfolio management. Stocks, bonds, options, and futures markets will be included. A major term project is required.
Grading: GRD
Prerequisite(s): BUS 370.
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BUS 473 - International Finance
Unit(s): 4
The foundations of financial theory (capital budgeting, capital markets, EMH/CAPM/ portfolio theory, capital structure, short term financing) are set in an international/ MNC context where currency exchange rates, differences in accounting procedures, international trade, political risk, investments, and financing are examined.
Grading: GRD
Prerequisite(s): BUS 370.
Teaching Mode: Taught in face-to-face, hybrid and online modes.
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BUS 474 - Computer Applications in Finance
Unit(s): 4
A course in financial modeling, analysis, and research using computers. Emphasis is placed on the development of models required for the evaluation of financial alternatives.
Grading: GRD
Prerequisite(s): BUS 370.
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BUS 475W - Wine Accounting and Finance
Unit(s): 4
This course focuses on financing, investing, and accounting decisions facing managers of wine businesses. It explores the financial reporting issues that are unique to wine businesses and how these issues affect valuation. This course is directed to those interested in careers in accounting and finance as well as those interested in understanding relevant accounting and finance issues for wine business.
Grading: GRD
Prerequisite(s): BUS 370.
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BUS 476 - Risk Management and Insurance
Unit(s): 4
This course focuses on identifying and evaluating risk exposures for individuals and firms. Insurance products or financial products can mitigate the effects of risk related losses, and this course introduces students to a range of insurance products sold or used in financial markets. The course provides an integrated approach to Enterprise Risk Management (ERM), which analyzes traditional business risks together with financial risks as a part of overall risk management of the firm.
Grading: GRD
Prerequisite(s): BUS 370 or permission of the instructor.
Teaching Mode: Taught in face-to-face, hybrid and online modes.
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BUS 477 - Real Estate Finance
Unit(s): 4
This is an introductory course in real estate designed to introduce students to basic real estate legal concepts and the valuation of real estate investments and mortgages in residential and commercial real estate properties. In addition, the course covers topics such as financing project development and land development, the real estate challenges faced by entrepreneurs, franchising, and real estate financing and investing tools in secondary markets. Prerequisite: BUS 370. Course restricted to Finance and Financial Management concentrations. Taught in face-to-face, hybrid, and online modes. Variable Intermittently
Grading: GRD
Prerequisite(s): Prerequisite: BUS 370 and restricted to Finance and Financial Management concentrations.
Teaching Mode: Hybrid or Online
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BUS 491 - Seminar in Management Strategy and Policy
Unit(s): 4
Seminar covering current issues in managerial strategy and corporate policy that integrates concepts of organization theory and behavior, marketing, finance, human resources, production/operations, information systems, entrepreneurship, accounting, economics, and international business. This is the capstone for the business administration major and would be expected to be taken in the last semester prior to graduation.
Grading: GRD
Prerequisite(s): completion of all business core requirements and submission of graduation application.
Teaching Mode: Course taught in face-to-face, hybrid and online modes.
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BUS 491W - Seminar in Management Strategy and Policy in the Wine Industry
Unit(s): 4
Seminar covering current issues in managerial strategy and corporate policy that integrates concepts of organization theory and behavior, marketing, finance, human resources, production/operations, information systems in the wine industry, entrepreneurship, accounting, economics, and international business in the wine industry. This is the capstone for the business administration major and should be taken in the last semester prior to graduation.
Grading: GRD
Prerequisite(s): completion of all business core requirements and submission of graduation application.
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BUS 493 - Advanced Topics in Professional Sales
Unit(s): 2
This course offers students hands-on experiences in all aspects of the sales process, including prospecting, face-to-face or phone meetings with stakeholders, information gathering, and formal sales presentations. Students will practice persuasive communication and effective sales strategies that create valuable and viable solutions for organizations seeking products/services.
Grading: GRD
Prerequisite(s): BUS 360.
Teaching Mode: Hybrid or Online
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BUS 495 - Special Studies
Unit(s): 1-4
Student-designed and instructor-guided projects, to be arranged individually. Independent study credit will be granted only to students who have: 1) attained senior status, 2) minimum GPA in business administration of 3.0, and 3) substantial background in the field involved in the petitioned study. A maximum of 4 units are applicable to the business administration major. May be repeated once for credit.
Grading: GRD
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BUS 499 - Internship in Business
Unit(s): 3-4
Field experience in management and administration. For upper-division students in fields of their career or academic interest. Minimum of three hours per week per semester unit. Four units maximum are applicable to the business administration major. GPA of 2.0 is required in major plus two courses in the field of concentration. May be repeated twice for a total of 12 units.
Grading: Cr/NC only.
Prerequisite(s): prior arrangement with internship coordinator.
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BUS 499A - Internship in Accounting
Unit(s): 3-4
Field experience, for upper-division students, in management and administration with an emphasis in accounting. All internships that may be used in a concentration shall be either 3 or 4 units. No internship may be counted in more than one concentration. No more than two internships may be used for credit in the B.S. in Business Administration program and BUS 499A may not be used as a concentration elective. GPA of 2.0 is required in major plus two courses in the field of concentration.
Grading: CNC
Prerequisite(s): prior arrangement with internship coordinator.
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BUS 499F - Internship in Finance
Unit(s): 3-4
Field experience, for upper-division students, in management and administration with an emphasis in finance. All internships that may be used in a concentration shall be either 3 or 4 units. No internship may be counted in more than one concentration. No more than two internships may be used for credit in the B.S. in Business Administration program and only one in any single concentration. GPA of 2.0 is required in major plus two courses in the field of concentration.
Grading: CNC
Prerequisite(s): prior arrangement with internship coordinator.
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BUS 499FM - Internship in Financial Management
Unit(s): 3-4
Field experience, for upper-division students, in management and administration with an emphasis in financial management. All internships that may be used in a concentration shall be either 3 or 4 units. No internship may be counted in more than one concentration. No more than two internships may be used for credit in the B.S. in Business Administration program and only one in any single concentration. GPA of 2.0 is required in major plus two courses in the field of concentration. Cr/ NC only. The internship requires a minimum of three hours per week per semester unit.
Grading: CNC
Prerequisite(s): prior arrangement with internship coordinator.
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BUS 499MG - Internship in Management
Unit(s): 3-4
Field experience, for upper-division students, in management and administration with an emphasis in management. All internships that may be used in a concentration shall be either 3 or 4 units. No internship may be counted in more than one concentration. No more than two internships may be used for credit in the B.S. in Business Administration program and only one in any single concentration. GPA of 2.0 is required in major plus two courses in the field of concentration.
Grading: CNC
Prerequisite(s): prior arrangement with internship coordinator.
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BUS 499MK - Internship in Marketing
Unit(s): 3-4
Field experience, for upper-division students, in management and administration with an emphasis in marketing. All internships that may be used in a concentration shall be either 3 or 4 units. No internship may be counted in more than one concentration. No more than two internships may be used for credit in the B.S. in Business Administration program and only one in any single concentration. GPA of 2.0 is required in major plus two courses in the field of concentration.
Grading: CNC
Prerequisite(s): prior arrangement with internship coordinator.
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BUS 499W - Internship in Wine Business Strategies
Unit(s): 3-4
Field experience, for upper-division students, in management and administration with an emphasis in wine business strategies. All internships that may be used in a concentration shall be either 3 or 4 units. No internship may be counted in more than one concentration. No more than two internships may be used for credit in the B.S. in Business Administration program and only one in any single concentration. GPA of 2.0 is required in major plus two courses in the field of concentration. Cr/ NC only. The internship requires a minimum of three hours per week per semester unit.
Grading: CNC
Prerequisite(s): prior arrangement with internship coordinator.
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BUS 501 - Foundations of Accounting
Unit(s): 2-3
A foundation course designed to provide a basic understanding of the theory and practice of accounting with emphasis upon basic principles, concepts, and controls in relation to external and internal reporting.
Grading: GRD
Prerequisite(s): computer competency and a B.A or B.S. degree.
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BUS 504 - Foundations of Organizational Behavior
Unit(s): 2-3
BUS 504 is an accelerated version of BUS 344 that is intended to prepare students for M.B.A. level coursework. The course examines the roles of individuals and of groups in organizations. Attention is directed to individual level characteristics such as learning and personality; to processes that affect attitudes, perceptions, and judgment; to applied theories of motivation; and to emotions and stress. At the group level, topics include group formation, development, structure, leadership, and dynamics, as well as the processes of communication, decision-making, power, and conflict. Organizational level characteristics such as structure, culture, and change management are also addressed.
Grading: GRD
Prerequisite(s): a B.A. or B.S. degree.
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BUS 506 - Foundations of Marketing
Unit(s): 2-3
BUS 506 is an abbreviated version of BUS 360 that is intended to prepare students for M.B.A. level coursework. The course provides the terminology and concepts of marketing including segmentation, product development, pricing, promotion, and distribution.
Grading: GRD
Prerequisite(s): a B.A. or B.S. degree.
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BUS 507 - Foundations of Managerial Finance
Unit(s): 2-3
BUS 507 is an abbreviated version of BUS 370 that is intended to prepare students for the M.B.A. level course BUS 570 Seminar in Managerial Finance. It provides an introduction to the conceptual and analytical framework guiding financial decision-making within the business firm. Emphasis is placed on time value of money and discounted cash flow calculations, valuation of stocks and bonds, the evaluation of investment opportunities available to the firm, the essentials of the risk return trade-off, and estimation of the firm’s cost of capital.
Grading: GRD
Prerequisite(s): a B.A. or B.S. degree.
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BUS 508 - Managerial Statistics and Their Application
Unit(s): 3
Statistical data analysis with an emphasis on problems from manufacturing and service operations and their solution using Excel. Instruction will include spreadsheet analysis and a project involving the application of statistical methods.
Prerequisite(s): a B.A. or B.S. degree.
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BUS 509 - eMBArk
Unit(s): 1-2
Students will gain overview knowledge of case study approaches to learning. A study of each student’s communication and learning profile will allow them to better understand how to communicate most effectively with fellow cohorts. This course is required for all incoming MBA students as orientation for masters level studies.
Grading: CNC
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BUS 510 - Dis-eMBArk
Unit(s): 1-2
This course is the final MBA experience that integrates demonstrations of student learning, career development activities, and a program debrief. Students will assemble a representative portfolio of course projects and complete a final comprehensive assignment designed to assess their newly acquired skills. Students will also develop a career plan and provide feedback about the MBA program via surveys and focus groups.
Prerequisite(s): completion of all MBA program core, theme area, and elective requirements.
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BUS 516 - Operations Management
Unit(s): 3
Production/operations management of manufacturing and service operations. Topics include forecasting and scheduling, material requirements planning, and quality assurance. Additional tools include inventory control, project management, and product development. Modern techniques such as Supply Chain Management, e-business, Just-in-Time, and Total Quality Management are illuminated.
Grading: GRD
Prerequisite(s): classified graduate status.
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BUS 516E - Operations and Supply Chain Strategies
Unit(s): 1-3
This course explores major decision areas involved in managing manufacturing and service organization operations. Topics include process selection and design, planning and control systems, quality management, inventory management and control, independent demand management, supply chain management, operations strategies, and developing world-class operations.
Grading: GRD
Prerequisite(s): admission to the E.M.B.A. Program.
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BUS 519 - Management Information Systems
Unit(s): 3
Study of the fundamental role information systems and technologies play in organizations and management issues they raise. Topics include IS/IT’S strategic importance; technology, legislative, and industry trends; systems development issues and practices; project management; database design and management; management of IS/IT assets.
Grading: GRD
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BUS 519E - Innovation, Design, and Technology Leadership
Unit(s): 1-3
This course prepares students to lead and manage innovative, entrepreneurial, and new technological approaches to business issues required for organizations to remain competitive in todays and tomorrow’s business environment. By applying theory through experiential learning, students will generate and investigate creative approaches to addressing issues; develop new business models for bringing ideas to market; and evaluate the types of risks required to advance entrepreneurial and technological initiatives. This course also provides current and future senior executives with the insights and frameworks necessary to make strategic decisions about implementing new technologies.
Grading: GRD
Prerequisite(s): Admission to the Sonoma Executive MBA in Wine Business (Wine EMBA) program.
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BUS 525WA - Wine Business Experience A
Unit(s): 1-3
This course provides an opportunity to gain a winery general manager’s perspective from vine to package. Through winery field trips during harvest and crush, students will get an executive’s view of vineyard operations, wine making and wine maturation. Then, students will develop a brand strategy to execute in BUS 525WB .
Prerequisite(s): the four core M.B.A. courses: BUS 540 , BUS 570 , BUS 580 , and BUS 535 .
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BUS 525WB - Wine Business Experience B
Unit(s): 1-3
This course expands the elective courses available to M.B.A.-Wine Business students and allows graduate students a for-credit opportunity to participate in an experiential learning activity in wine business packaging, marketing, and selling a brand, including gaining event planning and wine industry software sales technology experience.
Grading: GRD
Prerequisite(s): BUS 540, BUS 570, BUS 580, BUS 535 and BUS 525WA.
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BUS 530 - Financial Statement Analysis
Unit(s): 3
Students learn to analyze financial statements for the purpose of valuing the firm. The course takes a user perspective, not a preparer’s perspective. The course is an inter-disciplinary accounting and finance course. Students learn the limitations and complexities of the numbers used in valuing major components of the financial statements. Significant emphasis is placed on the current American regulatory environment, impending changes within that environment, as well as on international and global regulatory issues.
Grading: GRD
Prerequisite(s): classified graduate status.
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