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May 04, 2024
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BUS 367 - Consumer Behavior Unit(s): 4 Analysis of the cultural, social, and psychological factors that influence the consumer’s decision-making processes, including learning, perception, information search and information processing, personality, lifestyle, motivation, and attitudes.
Prerequisite(s): BUS 360 Typically Offered Fall & Spring Teaching Mode: Face-to-Face, Hybrid & Online Grading: Graded
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