BUS 368 - International Marketing

Unit(s): 4

Examines the marketing practices and customs, and the cultural, social, legal,, and ethical differences, of international markets. Emphasis on developing and adjusting the marketing mix of product, price, promotion, and distribution to compete in international settings.

Prerequisite(s): BUS 360
Typically Offered Variable Intermittently
Teaching Mode: Face-to-Face Grading: Graded