BUS 462 - Marketing Research

Unit(s): 4

The theory and application of marketing research as a tool for management decision making. Emphasis is on problem identification and definition, research design, sampling procedure, primary and secondary data collection, statistical analysis, interpretation of data, and reporting of research findings.

Prerequisite(s): BUS 360
Typically Offered Fall & Spring
Teaching Mode: Face-to-Face Grading: Graded