Apr 28, 2024  
2022-2023 General Catalog 
    
2022-2023 General Catalog [ARCHIVED CATALOG]

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BUS 565W - Marketing and Sales Strategies for Wine


Unit(s): 3
Study of wine marketing and sales on a global basis. Focus on branding, research, positioning, and promotion of wine. Consideration of distribution alternatives and sales strategies for wine. Development of marketing plans for wine products.

Prerequisite(s): Course Open to Wine Business MBA students.
Typically Offered Variable Intermittently
Teaching Mode: Face-to-Face Grading: Graded



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