BUS 580 - Business Intelligence

Unit(s): 3

The course introduces students to methods of data-driven decision-making. This is a hands-on data intensive course where we analyze topics related to management, marketing, and finance such as pricing, promotion, branding, estimating return on investments, and forecasting. The course will make extensive use of modern data-driven analytical methods, including simple and multiple regression models.

Prerequisite(s): Course open to MBA and Wine MBA students only.
Typically Offered Spring Only
Teaching Mode: Face-to-Face Grading: Graded