BUS 506 - Foundations of Marketing

Unit(s): 2-3

BUS 506 is an abbreviated version of BUS 360 that is intended to prepare students for M.B.A. level coursework. The course provides the terminology and concepts of marketing including segmentation, product development, pricing, promotion, and distribution.

Prerequisite(s): Course open to MBA and Wine MBA students only.
Typically Offered Variable Intermittently
Teaching Mode: Face-to-Face Grading: Graded