May 25, 2026

2026-2027 General Catalog

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2026-2027 General Catalog

Marketing Concentration

Advisors: Richard Campbell, David Horowitz, Kyuho Lee, Janejira Sutanonpaiboon

The Marketing concentration prepares students for careers in advertising and promotion, product development, sales, and retailing, as well as marketing research and sales management. Five courses are required.

Required Courses:

BUS 367 - Consumer Behavior Unit(s): 4
BUS 469 - Marketing Management Unit(s): 4

Select at least three courses:

BUS 361 - Marketing Graphics Unit(s): 4
BUS 362 - Services Marketing Unit(s): 4
BUS 364 - Sports Marketing Unit(s): 4
BUS 365 - Introduction to Hospitality and Event Management Unit(s): 4
BUS 366 - Retail Management Unit(s): 4
BUS 368 - International Marketing Unit(s): 4
BUS 385MK - Special Topics in Marketing Unit(s): 3-4
BUS 396W - The Global Wine Industry Unit(s): 3-4
BUS 399MK - Advanced Work Experience in Marketing Unit(s): 3-4
BUS 461 - Promotion Management Unit(s): 4
BUS 462 - Marketing Research Unit(s): 4
BUS 463 - Sales Management and Personal Selling Unit(s): 4
BUS 464W - Production,Operations, and Distribution (Wine) Unit(s): 4
BUS 465W - Wine Marketing Unit(s): 4
BUS 468 - Marketing Decision-Making Unit(s): 4
BUS 499MK - Internship in Marketing Unit(s): 3-4